Register your domain
and start your online project now
and start your online project now
Registering a domain is the first step to having a Website or online store, or to send and receive emails. Your domains are what allow your customers and friends to find you, identify you, and remember you on the Internet. People and companies around the world use domains to position their brands and achieve an identity on the Internet.
Your customers are looking for you on the internet
Domains are synonymous with borderless business. With more than 2.4 billion Internet users worldwide and exponentially growing penetration, going unnoticed in this immense market is not an option to consider.
Planning an appropriate domain strategy will ensure an effective presence on the internet. As we are specialists in domain registration, we created these useful tips for you.
Nowadays, a very high number of internet users no longer bother to type "www" before the domain. That's why it's important that your domain can work with and without "www". At DonWeb.com you can register a domain and use it both ways.
TIP: When preparing printed advertising for the site, include "www." because it has been shown that many users do not differentiate a domain from an email account.
The domain is the entry point to your website, and it has been proven that the more entry points you offer your customers, the more visits your website will have. Therefore, it is highly recommended to register domains similar to your main domain. For example, if your domain is netlabs.com, also register netlaboratorios.com. That way, more people will be able to find you quickly.
TIP: Take advantage of the different extensions! If you already have your domain.com registered, protect your brand by also registering it with .net, .org, .biz endings... If your business also operates abroad, register regional domains (.com.ar, .com.mx, .cl, .com.ve, com.pe, etc.).
When choosing a domain name, avoid using hyphens: a hyphen is hard to remember. Generally, people don't remember if it's a mid-dash ("-") or an underscore ("_"), or where in the domain it is located. The easier the domain is to remember, the more visits you will be securing.
Just as a hyphen is hard to remember, the same is often true for a number. It's best to use one only if it's part of the brand or if it means something to the person visiting the site.
TIP: If you're going to register a domain with a number, also register it with the number spelled out (e.g.: radio100.com and radiocien.com).
Short names are the easiest to remember. When choosing a domain name, it's best to choose one that doesn't exceed 12 characters. You should also keep in mind that the name should be easy to pronounce and type.
TIP: The ideal domain has just one word!
People don't differentiate between uppercase and lowercase in a domain name. Choosing to advertise a domain as "MyGreatBusinessOnTheWeb.com" will, in most cases, only confuse the public. When promoting your domain, always present it in lowercase.
The ideal name for your domain is your company's name. If it's already taken, choose one that is as similar as possible, easy to remember, and easy to associate with your company or your field. To do this, meet with your team and brainstorm ideas together. Take the best ones and register them before anyone else does!
TIP: If you're going to use more than one word, make sure the words you use are easy to remember. For example, the domain traductoresargentinos.com is long and has two words, but it's easy to memorize.
If your domain could lead someone to misspell it, it's best to secure the domain with the most common errors as well. For example, if your domain is francogimenez.com, it's highly recommended to also register francojimenez.com and francogimenes.com, among other alternatives. That way, people who are looking for your website will find it even if they make a mistake typing the domain.
Another way to add visits to your website is by registering your personal name and redirecting it to your company's website. That way, people who know you and search for your domain online will discover your organization and will have no doubts about your connection to it.
If you already have your .com domain registered, it's time to think about protecting your brand. Remember that anyone can buy an available domain whenever they want, so you need to get ahead of the competition and register all available extensions for your domain name (for example, international domains like .net, .org, .biz, .ws; or regional ones, like .com.ar, .com.mx, .com.es, .cl, .com.ve, .com.pe, etc.).
The domain must be easy to remember. While one word is ideal, sometimes it's necessary to use more than one, and in that case, the words should be simple to write and memorize, avoiding abbreviations with many consonants. For example, the domain ghtxz.com is short, but impossible to easily remember.
If you've already chosen a domain and it's plural, the best option is to also register it in singular form (e.g.: guitarrasacusticas.com and guitarraacustica.com). This way, you ensure that people enter your site and become potential buyers instead of landing on an error page or, worse, ending up on your competitor's website.
It is highly recommended to register a domain before starting to design the website. Allocating funds to web designers and advertising campaigns before securing the domain is risking losing the invested money. Finding out the domain is taken can be much more than bad news: register it as soon as you've chosen it!
If your business operates in a particular region, it's important to register the corresponding extension for that place. For example, if you do business in Argentina and Mexico, your customers will feel more confident entering a .com.ar and .com.mx domain. But having the .com will give your site international reach. Cover all options, don't lose visits!: register the international and regional domain.
While the .com domain is the ending that comes to mind most quickly, there are many other extensions that refer to the type of site you're hosting. For example, if your site belongs to an NGO (Non-Profit Organization), it would be very appropriate to register a .org. Similarly, if your site were an information site, you could opt for a .info.
TIP: If you already have an extension related to your field, don't forget to register the domain.com! It's the first option that most of your visitors will type.
When putting your company on the Internet, the domain becomes a fundamental tool and a very valuable asset. Your emails and your website's visibility will depend on it, so it's essential that the domain be registered in your name or your company's name, to avoid problems and be able to complete procedures such as renewal or DNS changes.
To avoid risks, register your domains with companies endorsed by ICANN, the main global organization for the assignment of domain registrant entities. DonWeb.com is the first and only company in all of Hispanic America to become an Accredited Registrant by ICANN.
Once you've chosen the domain, make sure it matches your site's name. If your domain has one name and your site another, the visitor may feel confused and think they entered the wrong site. And, what's worse, they may leave your site!
It's best to avoid registering names that are registered trademarks or variants of a registered trademark. The company that owns the trademark is likely to take action to claim ownership of the domain. The same applies to domains that are names of artists, institutions, or organizations with regional or global reach.
A common typing error among users is when two letters overlap in the domain name. For example, if your domain is serviciossociales.com, it's highly recommended to also register serviciosociales.com. Secure as many visits as possible, it's essential!
It has been proven that one of the most common typing errors of domains in the browser's address bar is omitting the dot (.) after the triple "w" (www). Therefore, it is highly recommended to register your domain with www at the beginning (for example, wwwmycompany.com).
TIP: Also register the most common errors! Such as wwmycompany.com, wwwwmycompany.com, wmycompany.com, etc.
A good option for choosing a domain that helps you rank in search engines is to base it on the keywords your potential customers might use to find you. Meet with your team, discuss which words would be most commonly used, and create different domain variants with them.
TIP: If you offer several services, take the opportunity to register domains related to each of them, it will help you add qualified visits... and close sales!
There's no need to look for far-fetched options for those domains with the letter ñ or with an accent mark. Registering an internationalized domain is as simple as registering a regular one, and it has the same cost!
TIP: To ensure visits, keep the domain without ñ or accents. For example, you could register diseñosinteriores.com, diseniosinteriores.com, disenosinteriores.com, etc.
Losing domains also means losing investment... and customers! To avoid this, the best option is to register your company's domain in your name or your company's name. This will save you many headaches and even legal problems.
If you're going to choose a domain in another language, keep in mind the errors your potential customer might make when trying to type it. For example, if your domain were buenosairesmagazines.com, also register buenosairesmagasines.com and buenosairesmagacines.com.
After registering with your company's name, it's time to think of attention-grabbing alternative names to add visits! For example, if you have a computer store and you sell PCs, instead of thinking of ventadepcs.com, you could run a search engine campaign with quieromipc.com, which is more original, concrete, and easy to remember.
A good way to preserve a domain name is to also register its opposite gender. For example, if your domain were losempresariosvenezolanos.com, also ensure female visits by registering lasempresariasvenezolanas.com.
A new brand needs to be accompanied by a good advertising campaign. So, if your company is just starting out, it might be better to start with a domain that includes the keywords of the sector your company operates in. But our advice is: be optimistic! Register both domains, the one that includes the keywords (Keywords), and the one that showcases your brand (Branding). When your company takes off, you won't want to be surprised that someone else took the domain!
Changing your domain midway has several disadvantages. Besides the confusion it will generate among those who visited your website regularly, it will affect the Page Rank that Google has associated with your domain. By changing the domain you will be losing the Page Rank you had achieved!
Stay alert to your domain's expiration date. Remember that when a domain expires and becomes available, anyone can register it. Losing your domain can have disastrous consequences for your company.
TIP: Did you know you can register a domain for 5 or even 10 years? It's the best way to secure your brand!
A domain name can strengthen your company's image or, quite the opposite, create a negative impression if it doesn't have the right connotation. Use your domain to protect and give prestige to your business. Register the right domain! Your company will thank you.
* Certain domains .CLUB and .SRL are classified as PREMIUM and have special prices for first-time registration. Likewise, the renewal of these domains PREMIUM has the renewal cost of a domain regular .CLUB or .SRL, as the case may be.
** Registration of domains second-level .PA (e.g.: mydomain.pa) is only allowed for those who have registered the same domain but at the third level (e.g.: mydomain.com.pa) before 01/31/2012.
We'll be happy to share all our experience with you and advise you
on domain registration and brand protection.